Meraas The Acres: Brand Film & Creative Direction
Discover the Wonders of The Acres Gardens.
Step Inside the Outdoors.
These weren’t just campaign lines, they were the spark that ignited a full-scale creative journey for The Acres, a breathtaking new residential destination by Meraas.
The project
The Acres by Meraas
The Acres is a residential community in Dubai by Meraas. JR Group provided creative direction for its campaign, starting from two lines: "Discover the wonders of The Acres' gardens" and "Step inside the outdoors".
What we made
A garden-led film
- A short brand film (shown at the top of this page) that leads with nature: forest light, ferns, flowers and close-up portraits.
- On-screen campaign lines that set the tone for the community.
- An aerial closing shot of the villas and lagoon that reveals the destination.
Services
What this used
Creative direction and video production for real-estate and lifestyle brands in Dubai.
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