Gorilla20: Bushido Apparel Campaign
We executed a marketing campaign for an online apparel store based in Dubai, UAE, called Gorilla 20. The campaign focused on boosting brand awareness and increasing sales through digital channels. Our strategy was tailored to the local audience, highlighting the store’s bold and modern identity.
What we made
The Bushido series
- Five posters, one per samurai virtue: Courage, Justice, Respect, Honesty and Loyalty.
- Each pairs a black-and-white samurai figure with the Japanese characters for Bushido (武士道) and a short line about the warrior code.
- A different colour for each poster, so the series reads as a set on social media.
- The campaign line "Apparel inspire, creations empower", with the Gorilla20 Creations logo.
- Featured on Ads of the World.
Services
What this used
Art direction and digital marketing visuals for a Dubai fashion brand. See also our branding work in Dubai.
Planning a campaign for your brand? Tell us your channels and launch date.
Info
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ClientGorilla 20
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Year2024
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RoleArt Direction / Visual
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Featured on
We carried out a digital marketing campaign for Gorilla 20, an online fashion store located in Dubai, UAE.
The main goal was to strengthen the brand’s online presence and attract a wider customer base.
Through creative content and targeted ads, we showcased the brand’s unique urban style and energetic identity.
