Mystic Infusions: Tea Packaging & Art Direction
We believe in the magic of tea—where each sip transports you into a world of serenity and wonder. Inspired by the ancient traditions of tea-making and the mystical allure of nature, our blends are carefully crafted to offer a truly enchanting experience.
The project
Organic tea packaging
Mystic Infusions is a tea brand with the line "The art of tea, steeped in mystery". JR Group led the art direction and visuals for its organic tea-bag range.
What we made
One system, three blends
- Packaging for three blends, each with its own colour: Super Goodness white tea, matcha and cinnamon (green); Super Goodness apple, carrot and blueberry (red); and English Breakfast (navy).
- A folk-art illustration of flowers and birds that runs across the whole range.
- A gold tree emblem and script "Organic" lettering that tie the packs together.
- Campaign visuals for the range, featured on Ads of the World.
Services
What this used
Branding and packaging design in Dubai, plus art direction for the campaign visuals.
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Info
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ClientMystic Infusions
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Year2024
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RoleArt Direction / Visual
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Featured on
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Service
Our mission is simple: to bring you a taste of magic in every cup. Each tea is handpicked from the finest leaves, herbs, and spices, blended with care, and steeped in the essence of craftsmanship.
